Round 01 – Non-Profit Branding

I recently started working on a new and exciting branding project, this is a mark from the first round that was one of my favorites.

I almost like it one color, yet the the color palette on the right allows for the use of many other secondary brand elements like patterns and iconography. In addition, our goal was to focus on using color as main component of the brand system. I also believe this brand has great potential for building a fluid brand identity.

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