Article card for Momspresso

Momspresso.com is India’s largest user-generated content platform for women, with 60,000 creators expressing themselves in 10 languages.

UX behind the design

• Addition of Excerpt - Articles with excerpt have 2x more click rate (Tested with users, adding the excerpt helped in discovering the articles more. Also, it lead to more engagement with lesser 'back button' action)

• Title and excerpt are given maximum real estate, (initially most space was given to the thumbnail, which included more scrolling and less reading)

• Introduced profile picture of the authors for better personal connection.

• Thumbnail image has been given not more than 25% of the real estate, tested with user's input.