Williams Bay Logo, Branding and Website

CHALLENGE

Williams Bay, Wisconsin is located near the famous tourism destination, Lake Geneva. The local business association recognized it was time to update their branding and website to help promote the community’s charming downtown businesses and the growing popularity of the area attractions.

The challenge was creating a tourism brand that would promote the community to tourists and locals. The business association reached out for help with the branding, website and supporting marketing materials.

SOLUTION

Williams Bay conducted a community survey before starting the branding process. Taking the relevant data into a branding workshop involving community leaders provided a solid understanding of the organization. The design process began with stylescapes to capture the community vibe. Once the vibe was established, a variety of logos were created leading to the chosen design and new name, Discover Williams Bay. 

The website was designed to feature members, showcase area attractions and promote local events. Print ads, stationary and social media graphics were developed to implement the new branding across all their marketing materials.