Flannel & Foliage Harvest Festival Branding Suite

Immerse yourself in the magic of autumn at Montpelier's Flannel & Foliage Festival, a premier fall celebration. For this branding suite, The town of Montpelier, Vermont required a festival identity that exemplified the history of the town and its traditions while still having a modern appeal. Held the first week of October, this established festival highlights Vermont's bounty with farm-to-table cuisine, local artisans, and agricultural exhibits.

This presentation holds a compilation of visual assets including logos & wordmarks, a type system & color palette, a poster, badges, a brochure, social media, and merchandising. To amplify local voice, I included imagery sourced from the Vermont Historical Society; moral of the story, abuse your libraries. This project had oversight by my typography professor Ladan Bahmani, who really helped challenge me in creating the extensive branding suite below.

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