AFEC Logo Design

Logo design and branding project for a company of engineers, architects and modelers situated in Kuwait - AFEC.

Logo is designed in such a way to immediately evokes monometalism, strength and stability, but also success and climbing. Because AFEC is a construction/architecture company, the core of the logotype are four concrete slabs, one for each letter of their company name. The design also avoids a very common mistake of making everything symmetrical and similar.