Introduction

Problem Statement

Long paragraphs hide the importance and urgency of the penguin's situation. Users get frustrated as they try to find crucial information. Uninspiring visuals fail to ignite enthusiasm and motivate action. By staying within our own bubble, we overlook the chance to involve new supporters.

Challenges

How to effectively raise awareness about the plight of penguins and engage a diverse audience beyond traditional conservation circles?

How to present complex information about penguin threats and conservation efforts in a clear, concise, and digestible way?

How to empower users to take action and become active participants in penguin conservation, regardless of their location or background?

Solution

User Persona

User Journey Map

Competitive Analysis

Hi-Fi Prototype

Click here for high-fi prototype

Takeaways

Impact

As a UX designer, I've learned that my work directly influences how users engage with digital products, impacting their daily lives. Crafting intuitive and enjoyable user experiences can lead to increased user satisfaction, engagement, and product success.

What I learned

Working as a UX designer has taught me the importance of empathy and user-centric thinking. Understanding user perspectives and incorporating their feedback is fundamental to creating designs that truly resonate with and benefit the end-users.