Crust & Creme - A Bakery Branding
Brief
Crust & Creme is a family-owned bakery. The bakehouse offers a wide variety of patisserie and desserts. Made using traditional methods and high quality ingredients sourced from local farmers, which results in a superior taste and texture. Crust & Creme’s philosophy relies in bringing the essence of Europe through their Bakery — they highly value whole foods, people and ambiance. Providing artisanal bread, the bakery builds community that shares their values. Solution
The strategic and visual goal was to communicate Crust & Creme’s vision of European essence in an authentic way in order to expand. The color palette and serif type stand for warm essence of nostalgia and the bakery’s true representation, while the modern layout and graphic elements emphasis company's flexibility. The visual highlights are their signature dishes illustrations across all applications in various ways, the strategic one — tone of voice. Consistency of strategy and creative builds the foundation of brand awareness.
Brief by @briefclub
Check out the full project on Behance
Collaborate : allthingsdesign.info@gmail.com