The Cornerstone - BSA Expressions '24

I was recently commissioned to work on the branding and promotional design for Baltimore School for the Arts' annual fundraising event, Expressions. 2024's theme was the 100 year anniversary for the building in which the school occupies in downtown Baltimore. The concept brought to me was to emulate the 1920s art-deco style with the cornerstone of the actual building on full display withing the main logo concept. In this version of the event branding I explored bold colors that paid tribute to that time as well as ornate type. The main goal was to provide their marketing and promotional team a wide range of assets they could utilize in various forms throughout the event.

Project Details: Branding, Custom Typography, Poster Design, Illustration