Region media – Brand guideline
Overview
Information agency Region Media is a brand of media of a new format created by a team of professional journalists and producers. It combines all areas of the media market (information portals, printed publications, telegram channels, video resources, etc.) and aims at close information cooperation between consumers and carriers of news information in the territorial communities of the Kyiv region.
Problems
1 / Brand Fragmentation: Region Media's diverse activities needed a unified style and image, leading to confusion and insufficient brand recognition.
2 / Unclear Target Audience: Due to the variety of media formats and vague audience targeting, the company needed help attracting and retaining interest from end users.
3 / Competitive Environment: In a competitive media market, standing out and offering a unique proposition to the audience is essential.
How we solve the problems
1 / Unified Style: Creating a recognizable logo, using corporate colors and fonts, and developing a unique pattern ensured a consistent style and visual identity across all platforms.
2 / Target Audience Focus: By analyzing and identifying key target groups, the brand book incorporated elements to attract and retain interest from specific audience segments, providing personalized and relevant content.
3 / Differentiation from Competitors: Strategic brand positioning through the brand book allowed us to distinguish ourselves from competitors by offering a unique style and approach to information interaction with the audience.
Result ✦
Transforming Region Media's identity through the brand book resulted in enhanced brand recognition, increased user engagement, and a competitive advantage. The cohesive visual elements and messaging improved brand recognition, fostering trust and loyalty. Personalized content led to higher user engagement and conversions.
📩 Interested in creating a creative and unique brand guideline? Feel free to reach out to me at artsrgv.std@gmail.com