Branding - Visual ID

ROGER. Command Your Future.

Brand

ROGER—backed by veteran-led Citizens Bank of Edmond—connects heroes with their money through easy access to digital banking, mobile money management tools, financial resources, and a steadfast vision to mobilize financial resources to build the strongest financial foundation and future wealth for every newly enlisted military member.

The brand personality and visual ID support that—ROGER  is real but still aspirational. Simplicity is key to understanding the brand's purpose, but it is also in how we deliver the experience.

Visual inspiration for ROGER’s brand was gaming and tech, which aligns with the target audience. The R, with a shortened stem, is used as the logo mark. While visually, we connect the square to the stem, this interruption creates visual interest in the simple yet bold logotype. A sense of playfulness conjured by stability makes up a rebellious look and feel.

Fresh, bold, earthy colors—inclusive of all military branches—come together and highlight ROGER’s brand values while reflecting passion and utility. Playful and linear geometric shapes, in conjunction with authentic photography and a unique geometric display font, enhance the characteristics of those values: Trustworthy, Authentic, Empathetic, Supportive, and Courageous.

Nymbus Labs

Niche is the new local—take a tactical approach to move beyond zip code and tech stack to give your financial institution and audience a new start. https://nymbus.com/labs/