Lyonnes

A brand of artisanal clothing based on linen and linen blends.

The brand's purpose is to dress strong women with quality, comfort, lightness, confidence and personality.

Aligned pieces, with high quality finishing and breathtaking details to make a woman's routine more elegant.

History

Linen is the oldest fabric in the world.

It was used by important figures such as the pharaohs in Egyptian times for mummification and even by Jesus. Stories report that the tunics of the time were made of pure linen. This fabric went through several historical phases and was even used as currency in some civilizations. This demonstrates the durability, strength and significance of this raw material.

Furthermore, natural linen is composed of natural fibers and it's quite sustainable as it uses all parts of the plant and does not harm the soil. Pieces made out of it are super fresh, and extra elegant, while also offering a casual look, comfort, resistance, quick dryness, a light texture, and anti-allergy and anti-bacterial properties.

This is the quality and story behind each piece produced by Lionnes.

Construction

The basis for this brand follows not only the story of the founders, who started production going through several challenges and discovering a lot of strength and determination, but also the shapes and elements found in the raw material, linen.

So my inspiration was:

• Lionesses

• Flax flowers

• Modernity

• Elegance

• Movement

• Meaning

As a result, we had graphic elements with fine and elegant lines, curves that make the logo and the entire visual set "dance" like linen flowers in the wind, and a lot of class and elegance through the fonts applied to the identity.

Colors

Earthy and reminiscent of safari and the jungle. There's nothing better than wearing a cool piece of linen on a scorching sunny day while exploring the jungle. And yes, this has just been a metaphor for your daily tasks, which require strength, movement, expressiveness and courage, feelings that are key when we talk about the Lionnes brand.

Fonts

The mix between modern and elegant completes the set of Lionnes elements with a flourish. Thin strokes, serifs and slightly inclined bases continue the idea of ​​movement in an extremely cohesive way.

Products

Light, fresh and charming. Just like the clothing items, the brand's packaging and details follow the line of lightness and freshness, leaving no room for disconnections. The experience with Lionnes needs to be faithful to the brand's history and trajectory, from start to finish. Therefore, I brought the lioness feature to the packaging, along with linen flowers and the brand's initial.

The result was enchanting!

Positioning

Light, confident and modern. The brand's positioning exalts artisanal products, care, details and especially the feelings that those who wear a Lionnes piece have. It speaks directly to those who believe in the quality of artisanal products, those who value the environment and those looking for quality pieces that do not harm or irritate their skin on a daily basis.

Photography

Details of fabrics, textures and seams are essential to convey the quality and exclusivity of the pieces. Photos showing body parts such as hands, back, shoulders and fabrics added to natural elements such as plants, wood and foliage, bring the presence of the natural and the lioness, strengthening identity and general communication.

Combine the pieces with delicate and subtle jewelry, pieces with organic shapes and natural stones, to further elevate the value and strengthen the brand's message.

Voice tone

Mature and subtle, the brand speaks for itself. In texts, videos and conversations, Lionnes positions itself as a brand that knows its place, objective and value, so it doesn't need much to stand out: confidence in its tone of voice will do that for it. Lionnes values ​​processes, raw materials, quality and durability in its speech, and more than that, it converts each piece into applicable feelings, after all, customers who wear a Lionnes piece seek the strength and courage they need to face their challenges. Daily challenges with comfort and style.

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