Hi! 👋

Today, I have the great pleasure of introducing to you the Natia Cares app, which has as its mission to be the kindest cancer care app in the world.

We worked with Natia over five years ago, and now our teams have joined again to improve the information architecture, design new features, including Coaching, and refresh the overall UI.  We also made Natia personal to its users with a Personal Plan, algorithmic guides based on responses to the Personal Plan Questionnaire.

On the UI side, we decided to soften the app a bit by using gradients of its core colours in the background. All the content is built from blocks and cards, which makes it easy to reorganize. Now, the design is up to date and still matches the wonderful Natia original branding.

And voilà! Here’s the new face of Natia ✨

Follow us for more updates on our work:

We’re available for new projects: design@elpassion.com

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