Whitespace Beanie & Web Collaboration
For the beanie, vibrant green was chosen to reflect the energy and visibility associated with Shaun White's snowboarding legacy. This green is a nod to Shopify's roots as well, connecting to the beginnings of both the snowboarder and the company.
The behind-the-scenes elements of the design — from the hang tags that bear the collaborative branding to the carefully selected Pantone colors ensuring brand consistency. Moreover, the tagline "NEVER STOP GRINDIN'" encapsulates the relentless spirit of both the athlete and the entrepreneurial user base of Shopify, marrying the ideals of high performance and determination in business and sports.
For the social seeding campaign, the narrative center around Shaun White's journey and accomplishments, resonating with a feeling of perseverance and energy which the bright green encapsulates. The Whitespace flag, representative of Shaun's brand, is cleverly integrated into both the hang tag and the beanie design, maintaining brand consistency and story continuity.
