Craigslist Refresh Design and Illustration
The craigslist brand is acclaimed by many for its purely functional interface design. However, over the years the site has developed a reputation among many users for being untrustworthy and frequented by scammers. In this project I aimed to find a balance between updating the website’s aesthetics to make it comparable to reputable websites while still maintaining the brand’s authenticity.
I created colourful illustrations and a simple, straightforward layout to maintain the site’s approachability. To preserve brand authenticity, I kept the craigslist blue and purple colour palette and used the original wordmark and signature peace sign motif throughout the site.
