Free Bird - Case Study
Mission
We're on a mission to revolutionize head care for bald individuals. After enduring subpar options for too long, we're committed to making head care effortless and affordable. Say goodbye to overpriced shavers, expensive lotions with strange ingredients, and any form of irritation. If you're bald, we've got you covered.
A contemporary head care company established by two innate problem solvers.
Zach and Jake Barson are problem solvers at heart. Their latest challenge? Simplifying the hassle of shaving and scalp care. Drawing from their entrepreneurial family background, the brothers collaborated to create an electric shaver that delivers a closer, quicker shave. The remarkable part? They're not even bald themselves – they simply enjoy making life easier for others.
Color Selection
Audience
Our current core demographic is regular working-class guys from the American South and Midwest, 75% over the age of 30.
However, Freebird has the ambition to connect and empower a much wider group of people who are united by having a head free of hair.