Ecommerce Children's goods UX/UI design

About

Bright Star Kids is an Australian family-owned business crafting customizable children's goods: stationary, backpacks, clothes, labels, and more. Starting in 2005 in a local market, the brand gradually gained international popularity.

Task

Boost performance and improve customer experience. At first, the website was quite slow and full of bugs, the product builder was inconvenient, and on smartphones, customers saw a simply squeezed desktop version.

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