SOFT DRINKS BRAND IDENTITY | AI

BRAND IDENTITY FOR VIBE SOFT DRINKS

the whole concept created with help of AI and crafted by hands

Technical Task:

Vibe soft drink

Project Overview:

Create a cohesive brand identity for Vibe soft drinks series targeting individuals aged 15 to 35, with a focus on young adults of both genders. The brand design should reflect a vibrant, modern, and energetic vibe that resonates with the target audience's lifestyle and preferences.

Deliverables:

Logo design • Color palette • Font selection • Iconography • Illustrations • Pattern design • Landing page design

Brand Identity Guidelines:

- The design should evoke feelings of freshness, vitality, and excitement, aligning with the essence of the Vibe Lemonade brand.

- Colors should be bold and vibrant, with a mix of fruity hues and complementary tones to create visual interest.

- Typography should be modern, clean, and legible, reflecting the brand's youthful and dynamic personality.

- Iconography and illustrations should be playful and engaging, incorporating elements that evoke summer vibes and leisure activities.

- The pattern design should be versatile and cohesive, suitable for application across various brand collateral.

- The landing page design should be visually appealing, user-friendly, and mobile-responsive, capturing the essence of the brand while providing essential information about Vibe Lemonade and its products.