Brand Identity For Restaurant Group

PUSIT PUSIT HOSPITALITY

BRAND IDENTITY FOR RESTAURANT GROUP

Pusit Pusit is a Filipino-American hospitality group owned by prominent chef Melissa Miranda. After branding the Seattle based group's restaurants we are asked to create a brand identity to tie the whole business together.

SERVICES

Brand Strategy | Creative Direction | Brand Identity | Apparel | Collateral

BRAND IDENTITY

Pusit is Filipino for octopus. The inspiration for the identity came from vintage tinned fish branding. We designed custom logotype and an octopus brandmark in a hand drawn style to create a distinct and original identity.

We designed a collateral package to help define a professional and successful restaurant group, that was built with love by the local Fil-Am community. This included social media, business cards, signage and apparel.

COLOUR

The colour palette is inspired by the colours of an old tin of canned octopus. We turned up the vibe on the palette to give a contemporary twist on a vintage theme.

TYPE

The logotype and branding for Pusit Pusit is hand drawn and full of character. We paired this with a subtle, yet stylish geometric sans serif to create a professional and dynamic feel.