Festive packaging for beauty brand Mimo

A piece of packaging for an eco beauty brand.

The brief asked for something festive without being too Christmassy. Mistletoe felt right, to create a nice connection to a lip balm product. And I created a palette with some fresh greens, white and a pop of orange so it’s wintery but isn’t using overtly Christmas colours. The image also changes from front to back allowing a story to unfold as you turn the box.

This packaging illustration was briefed by brilliant illustrator Maite Franchi as part of the Inkygoodness 28 day branding challenge.