NGỌ MÔN | LOGO DESIGN & BRAND IDENTITY
Ngọ Môn [Logo and Branding Project]
Ngo Mon is known as a famous tourist attraction or symbol of the culture and history of Hue as well as the whole of Vietnam. In addition, Ngo Mon is considered one of the important times of every day according to the traditional perspective of Vietnamese people. “Ngo” means “noon” or “midday”, and “Mon” refers to “dish” or “cuisine”, so “Ngo Mon” can be translated as “lunch dish” or “midday cuisine”. lunch". It is the time of the day when qi is highest, leading many people to believe that performing important activities such as eating, working, or socializing during this time will bring luck and success.
Therefore, Kaiza's logo of Ngo Mon combines an ancient font with a modern sketched bowl image representing the culinary field in which the restaurant is doing business, creating a harmonious whole. in accordance with customer requirements.
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