Project Overview

Description

Lands of Ontario is a web application that helps users such as agents, investors, and land developers or builders find suitable lands for their needs. Unlike its competitors, this platform focuses on the land development process and offers recommendations based on an advanced formula.

My Role

As product designers, we created Lands of Ontario using design thinking. We interviewed users, mapped their pains and gains, and brainstormed solutions. We designed user flows, information architecture, and prototypes. We collaborated with programmers and tested the product with users. We launched the product within 9 months in Toronto.

This timeline shows the process we took for every iteration, 4 weeks using design thinking process

User Persona

We’ve made a total of 4 personas from our target group, here’s the 2 of them

Empathy Map

We’ve made a total of 4 personas from our target group, here’s the 2 of them

User Flow

We drew user flow so later on we’d be able to turn our ideas into organized frames with certain information architectures

Wireframes

We designed low-fidelity wireframes to ensure that’s what we wanted before we reached the high-fidelity stage.

Style Guide

Before we got to the high-fidelity prototyping stage, we made a design style guide and added all styles in Figma styles to prevent inconsistency

Design System

With every feature we created, we designed component sets and variants to ensure that nothing ever experiences inconsistency.

High-Fidelity Prototypes

We have designed high-fidelity frames with all possible states, such as empty and fully completed states, and responsive sizes.

Design Team

We designed every part from scratch, collaborating using tools like Figma, Miro, and more, until the product was fully delivered.

Thank you for your time :)

Feel free to contact me anytime!