Bryzos Logo and brand book by Gleb Kuznetsov
Recent work for amazing company Bryzos.
A decade ago, I selected clients based on industry stature and potential impact, prioritizing work with large corporations and renowned brands.
However, a shift in perspective led me to choose clients based on personal connections, comfort in collaboration, and their inherent goodness as individuals. This change not only enhanced my success but also increased the impact of my projects significantly.
True success is measured by the quality of relationships, not the size of the brand.
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