Hafted Nectar - Excalibur Elderflower Mead

This second label I made for Gilded Stone was concepted to present the classic scene of Exclibur in the Dozmary Pool, suspended behind seaweed. The sword itself would have been printed on its own plastic insert, attached to the inside bottom of the cork and hang down inside the mead bottle. A window cut-out on the front label would allow a view into the bottle, displaying the sword. A back-side printed label, affixed to the other side of the bottle would complete the look. This creates a 3d space that would mesmerize customers as they passed shelves in their local wine and spirits store.

Paul Beveridge
Brand & Packaging Designer
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