Financial indicators animation
🎥📊🏔️ Passionate about multimedia creation and storytelling, I am sharing with you a project that I carried out very recently.
🚀 As part of a case study during a recruitment process for a bank, I created a short video revealing the essence of the financial institution through an immersive approach.
The objective was clear: to reach customers and non-customers, shareholders, journalists and public authorities, while conveying a positive image of the bank and highlighting its key figures and other performance indicators in a captivating manner.
🏔️ To do this, I opted for an inspiring visual narrative, featuring the ascent of a ski touring woman (symbolic already employed by the bank in its previous campaigns) through majestic mountainous landscapes. You might as well take advantage of the region’s wonderful natural assets! 😀 This metaphor for perseverance and personal success symbolizes the bank's growth and ambition, while creating an emotional connection with the audience.
💡 By integrating dynamic diagrams and infographics, I ensured that financial data was accessible and engaging, while reinforcing the credibility of the bank as a trusted player in the financial sector.
🎨 This project allowed me to combine creativity and strategy to produce impactful multimedia content. I believe the combination of visual arts and immersive storytelling can truly transform the way we communicate.
🌟 I am open to feedback and discussions on this project, as well as new opportunities for collaboration in the field of multimedia creation. Do not hesitate to contact me to find out more!
🎥 The video on my YouTube channel:
https://youtu.be/27C7RHKVZVg?si=jwcJBc83KOoq66el
🎨 https://francescocarella.com/
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