Concept

Creating a brand based on the Beatles' Song "Eleanor Rigby"

The song describes her

"Eleanor Rigby

Picks up the rice in the church where a wedding has been

Lives in a dream

Waits at the window

Wearing the face that she keeps in a jar by the door

Who is it for?

All the lonely people

Where do they all come from?All the lonely people

Where do they all belong?"

This brand is for a coffee and cocktail bar. A place of belonging. A place for all the Rigby's of the world to feel welcome.