Take Care, self-care subscription

Take Care, a self-care subscription box service, emerged from the belief in nurturing oneself for overall well-being. Rooted in mindfulness and holistic wellness, Take Care aimed to curate experiences empowering individuals in their self-care journey.

Objective:

The primary aim was crafting a compelling brand identity and logo resonating with Take Care's audience, embodying tranquility, authenticity, and personal growth, while signifying the premium quality of the subscription service.

Approach:

Extensive research into self-care trends, consumer preferences, and competitive analysis informed the design process. Recognising tranquility's significance, I conceptualised a logo and branding package leveraging the symbolism of water droplets to evoke calmness and serenity.

Concept Development:

The concept of the logo centred on capturing self-care's nurturing essence. Drawing from "Take Care," the logo aimed for comfort and mindfulness. The choice of a single water droplet illustration symbolised purity and renewal, resonating with Take Care's ethos of tranquility and care.

Design Execution:

With simplicity and tranquility in focus, for the logo, packaging design and branding materials I crafted Clean lines and a soothing colour palette of blues and greens to reflect water's serenity, while minimalism conveyed calmness and elegance.

This branding project showcased mindfulness and tranquility integration. the logo communicated Take Care's commitment to holistic wellness, establishing the brand as a serene and self-loving presence in the subscription box market.ext here...