Account Profile for Event Exhibitors Platform (Event Tech)

Account Profile

The design:

We recently worked to support the product team redesigning aspects of the platform and releasing new features. The tool is a B2B partner collaboration software that ensures they stay aligned and engaged, send comprehensive updates, track assigned tasks, and monitor shared initiatives and opportunities.

The goal:

To work with a complex platform, release new features and give the UI a lift. The software also has a lot of a tables so one of our challenges is to manage complex tables.

The challenge:

The challenge initially involved finding a good collaborative partnership to enable our client to release high quality designs on a consistent basis. We worked together to develop a system for briefing designers with user stories. In terms of the UI, the key challenge was managing table data and presenting it in a visually stimulating way. The tables were also customisable and had many columns which meant that we had to be resourceful with data and screen space.

The outcome:

We were able to quickly and efficiently collaborate with a product team to release designs in Figma. We created an improved UI that gave the product a modern, clean and consistent look and feel. A simple and interactive visualisation of information using tables.

So, what do you think? ๐Ÿ‘€

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UserActive is a product design agency for B2B SaaS. Weโ€™re on a mission to help SaaS Founders create meaningful products users love.

Book a call ๐Ÿ‘‰๐Ÿผ www.useractive.io

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