Simplifying the promotional calendar

To redesign and simplify it, we analyzed which data should be included and which is less relevant and therefore can be ditched. We came to the conclusion that the most important thing for the users is to see the overall duration of a promotion, how many days are left before it finishes, its type, and conditions, such as Buy One, Get One Free (BOGO) or Every Day Low Price (EDLP).

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