Zen Rocks

A fictional, small business I created that sells beautiful rocks to benefit your mood, mind and health. They have rocks ranging from stones to geodes to crystals. Above is a box a consumer's rocks would come in.

This is the secondary logo. Type faces are Peachy Keen for "Zen" and Frunchy for "rocks."

The final logo I created resembles a geode. It has a jagged, rocky exterior and a smooth interior. The colors I chose for the logo are from a Chrysocolla stone. The arrangement of colors is to show the healing effect of the rocks. The glowing in the logo represents healing and spirituality.

Chrysocolla is a copper stone, ranging from light green to deep blue. It's a stone of prosperity and business astuteness, reacting upon the analytical and intuitive abilities.

Box dieline of a package that came with Fancy Jasper, Chrysocolla and Ocean Jasper.