Sound On (concept)

About the company: Sound on is a musical instruments and professional sound equipment store. Wide range of musical instruments, speakers, switching, headphones, headsets and studio equipment.

Task: We need a new style, logo, font. We want to look like a new generation of music stores.

Solution: The result was a vibrant corporate identity that combines self-expression, thoroughness and relevance. The key idea behind the concept is based on the geometry of stylized sound wave and tumbler graphics. The logo is the accent core of the style, contains an active mood, additionally strengthened by the coloristic solution. The contrast allowed us to show that music can be different, as well as colors.

Not a real project. Completed as part of a 2-day Logomachine Intensive.