Evening & Weekend MBA Program Campaign

Northwestern Kellogg School of Management

Kellogg’s Evening & Weekend MBA is a part-time MBA program for students who need flexible schedules. The program saw a decline in application submissions and was at risk of not achieving its enrollment goal. Pono worked with Kellogg on a phased approach to increase leads and sign-ups. The campaign saw amazing success from the previous year:

• Applications Increased By 15%

• Web Traffic Increased +79% YOY

• New User Traffic Increased +109% YOY

• 23% Of The Total Site Visits Were Directly Attributed To The Campaign

See the project on our website

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The Kellogg School of Management at Northwestern University is a top-ranking, global business school with a vibrant community of faculty, staff, students, and alumni who shape the practice of business and organizations worldwide.

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‍‍We partner with Kellogg’s marketing team on campaigns and events while developing unique identity systems and communication materials for print and digital.