CET — Visual Identity

The new identity system concept for the Central European Association of Technical Museums is all about embracing progress, motion and innovation.

The logo itself consists of an abstract part of the letter that has been detached from the letter E and now represents it as a key element of branding, progress and innovation. 

Whether it’s designing posters, animations, stationaries, or installations, this identity system leverages its simplicity to spark creativity and encourage new possibilities for the institution and its audience.