Chicago Botanic Garden Style Guide

Style Guide

We developed an 88-page style guide holds the standards and rules to maintain brand consistency across all The Garden’s channels. It defines the framework for visual, verbal, and written communications and sets the foundation for the brand to grow and thrive.

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Rebrand

Click here to see how the story behind the new logo and branding.

Bringing the Brand to Life

Click here to see how the brand was brought to life through signage, merch, and print collateral.

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