TheVault aka Tilig - Rebrand and complete product redesign

The brief

• Simplify, simplify, simplify.

• Increase trustworthiness with professional brand.

• Improve the intuitiveness of user experience.

• Introduce elements of personalization.

• Target early adopters in tech savvy communities.

Unfortunately, the company was pre-revenue and the resources run out before the redesign was implemented. Therefore, it remains only as a concept.

Existing product

• Typical app layout, navigation, and UX - not exciting and hard to find the way around for the first time users.

• Adding credit cards, wifi passwords, and addresses made the navigation and adoption even harder.

• The brand, even though fun and engaging, didn't convey the trust which was the fundamental element of product stickiness.

Product before redesign

Product after redesign

New name, logo, and icons

Rebrand goals

• Less fun, more professional

• Used in a creative way in social and advertising

• Flexible for multiple variants of storytelling scenarios

Homepage before redesign

Homepage after redesign

Elements of personalization in the product with custom app backgrounds

Value prop as part of the storytelling