Chicago Botanic Garden Rebrand - Signage, Merch, and Print

Bringing The Brand To Life

Below you’ll find a mix of concepts, mockups, and photos of real-life executions that demonstrate how The Garden’s new brand has come to life.

Rebrand

Click here to see how the story behind the new logo and branding.

Style Guide

Click here for our 88-page style guide that holds the standards and rules to maintain brand consistency across all of The Garden’s channels. It defines the framework for visual, verbal, and written communications and sets the foundation for the brand to grow and thrive.

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