Chicago Botanic Garden logo and visual identity

Full case study

The Chicago Botanic Garden is a world-renowned living museum and conservation science center that attracts over a million visitors each year. With a membership of more than 50,000, it has one of the largest membership bases for a botanic garden in the United States.

Around for over 50 years, The Garden was ready for its brand to reflect who it is today—a spectacular 385-acre living campus with science, educational, and community programming. We teamed up with our strategic partners at The Scratch Collective to develop a modern, fresh, and inclusive design system that speaks to The Garden's rich history while encompassing the entirety of its work.