Speaker Sales Ecommerce Website - Frahm
About the Project
Frahm began its journey on June 9, 1961 with the manufacture of radios through its founder Mr. Norberto Frahm, in the city of Rio do Sul/SC.
Serving the entire national territory with more than 3,000 customers, Frahm is also present in some Latin American countries, transforming its customers' needs into complete solutions for the sound system of any environment.
The company is marked by the technological pioneering spirit of its creator, followed by his family and collaborators. Innovation and differentiation are in our DNA.
In this project, I focused on expanding Frahm's website for the American market, emphasizing seamless integration of current elements and payment systems. By employing a human-centered design approach, I optimized the website with clear communication, minimalist elements, and striking imagery to enhance the overall user experience.
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Purpose: Frahm's purpose is to be present in people's lives, providing happiness and generating memorable moments.
Mission: To offer innovative solutions that facilitate the inclusion and connection of people through sound.
Vision: To be a leader in ambient sound in Brazil, through accelerated growth, reconciling the interests of shareholders and others involved in the business.
Values: Teamwork; Commitment; Honesty; Simplicity; Diversity and Inclusion.
History
On February 2, 1925, in Blumenau – SC, Norberto Frahm was born, a son of German immigrants who, in the following years, would make history.
In 1930, Norberto and his family established residence in Ituporanga – SC and then in Rio do Sul – SC, a city for which Norberto developed an immense affection and where he discovered an unparalleled passion for electronics.
As a boy, he learned the techniques of repairing radios and electronic devices. Thus, he discovered the motivation that, a few years later, would begin Frahm's story.
On June 9, 1961, Noberto officially founded Frahm.
Production of the first radios began, called Transisfrahm, with pioneering technology, revolutionizing the south of the country.
Pioneering
In 1969, Frahm launched the first amplifier box in Brazil;
• First radio developed and produced in the country;
• First amplified speaker with USB and Bluetooth connection in Brazil;
• First amplified speaker with control via app;
• One of the first companies to launch amplifiers with Wi-Fi connection.
