TopTick Brand Guidelines

As a graphic designer, undertaking a brand guidelines project is both exciting and pivotal. It's an opportunity to distill a brand's essence into a cohesive visual language, ensuring consistency across all touchpoints. From defining color palettes that evoke the brand's personality to establishing typography that communicates its tone, every element plays a crucial role. Crafting guidelines that dictate logo usage, spacing, and imagery style not only ensures brand coherence but also empowers teams to effectively convey the brand's message.

For TopTick, a startup in the real estate space, I've had the opportunity to be a part of their early brand creation and establishment. I put together the company's first ever brand guidelines, as well we developed a color palette, and fine-tuned their logo.