Happn, the smart dating experience

Rebranding project of the dating application, Happn.

• Context

Happn wanted to break its brand image image, rebuild its product vision and its user experience. 

• Business objectives 

- Personalize the happner experience to attract more female happners  - Secure women on the mobile application (1/5 of users)

- Attract a younger population (except for Genz)

- Better guide happners in the use of the application to ensure better retention and acquisition of happners.

Exclusive product design

made for a dating application ✨

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