Hot Sauce Label Illustration

The Brief: To create an illustration for a premium hot sauce brand label for a unique hot sauce packaging design

Role: Illustrator responsible for concept, design, and implementation of all lettering and illustration, including color palette. Branding, logo, and dieline provided.

Tools Used: Procreate app, iPad Pro, Photoshop, Illustrator, Apple pencil.

This hot hot hot illustration highlights playfulness of the Rita Lita brand in a fun and colorful way to stand out on the shelf while communicating the brand personality. Created as part of a brief from Wonderkind Co. and Inky Goodness for a packaging design course, this illustration shows this premium hot sauce brand in a new light. The brand logo and packaging dieline were provided, and I developed multiple sketches speaking to the Rita Lita brand history and spicy recipe, finally selecting the one that had the most unique shelf appeal and styling to speak to their target audience. The color palette I selected spoke to the spiciness of the brand but is elevated above the traditional expected palette to look fresh and hot, suitable for this premium product. The final illustration is on a bright background with fun pops of color created as hand-drawn geometric shapes behind an overprint of line drawn elements that show their ingredients and brand personality.