Coffee Pouch Packaging Illustration

The Brief: To create an illustration that speaks to a morning ritual for a Bloom coffee blend coffee packaging design

Role: Illustrator responsible for concept, design, and implementation of all lettering and illustration. Branding, color palette, and logo provided.

Tools Used: Procreate app, iPad Pro, Photoshop, Illustrator, Apple pencil.

A relaxing morning that blooms and invigorates was the concept behind this pretty floral coffee illustration for a coffee packaging pouch. Created as part of a brief from Lynn Bremner and Inky Goodness for a packaging design course, this illustration highlights the sunny morning awakening of a fresh coffee brew. The brand logo and colors were provided, and I developed two final illustrations that could be used for the coffee pouch package. In the end, the floral one spoke a bit more to a relaxing morning so that was the final one selected, but the other illustration featuring more imagery of morning routines is still a fun artwork. The final pouch is bright, fun, pretty, and has great shelf appeal.