Logo design for a bicycle shop that specializes in custom made mountain  bicycles. 

The name of the company is called Bespoke Mountain Bikes.

Bespoke is a word  meaning customized and it also plays off the word spoke, which are at the center of a bicycle wheel.

The company’s clientele is outdoor lovers who love to hike and to ride bikes down mountain trails. They are adventurous and love to take risks.

They are mostly male but there are still female clients who purchase their custom bikes.

Branding

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