Manuvo wanted me to design a website that effectively communicate the Manuvo brand and values, is user-friendly and secure, and provide relevant resources and tools for social and environmental activism, including its commitment to promoting cultural exchange, social , and reducing inequality.

Client: Maurits Montañez

Year: 2022

Responsibilities: User-Experience Design, Visual Design and Prototyping

Project Background

Manuvo is a technology company that transforms cultural resources into applications and digital media, making them accessible for people from marginalised communities around the world.

Manuvo believes that this sharing of cultural knowledge can lead to social change, help fight inequality, elevate those in need and tackle climate change.

Challenges

Cultural sensitivity

Before making any changes, it's important to understand the existing site and how it's currently structured and functioning.

Content management

The goal of a redesign is often to modernize the site's appearance, but it's also important to preserve the existing brand elements.

User experience

One of the main goals of a redesign is often to improve the site's navigability and making it easier for users to find what they're looking for.

Technology

The website must be designed to function effectively and efficiently across different devices and platforms. I need to consider responsive design for the website

Design Solution

Research

The first step in designing the Manuvo website was to conduct research on the target audience and their needs. The target audience for Manuvo is diverse and includes people from different cultural backgrounds, ages, and regions. Therefore, the website design needed to be inclusive, user-friendly, and accessible to all.

To get a better understanding of the audience, I conducted surveys and focus groups. The survey questions aimed to gather information about the users' cultural background, interests, and their reasons for visiting the website. The focus groups allowed us to gain insights into the users' experience and identify pain points.

All set to go!

With the research findings in mind, I started the design process for Manuvo website. The design phase involved creating wireframes, user flows, and prototypes.

Wireframes were created to determine the layout and content of the website. The wireframes helped me to organize the information and ensure that the website was easy to navigate. I also created user flows to understand the user's journey and identify any pain points. The user flows helped me to optimize the website's navigation and make it more intuitive.

Next Step, Prototyping

Once the wireframes and user flows were finalized, I created prototypes. The prototypes were tested with users to identify any usability issues and make necessary changes. We also used the prototypes to gather feedback from stakeholders and incorporate their suggestions.

Outcomes

A well-designed website that promotes cultural knowledge sharing and social change can attract a diverse audience and foster engagement. Through effective branding and storytelling elements, the Manuvo website can increase awareness of the importance of cultural exchange and social change initiatives. A well-designed website can improve the user experience, making it easier for users to find what they need and engage with the website's content.

Key Takeaways

The Manuvo website project highlights the importance of designing for inclusivity and accessibility. A website that is designed with inclusivity in mind can reach a wider audience and promote a more diverse and inclusive community. The Manuvo website project also demonstrates the power of storytelling in engaging users and promoting social change initiatives. The success of the Manuvo website project relies on user-centered design principles.