Only Natural Diamonds

Only Natural Diamonds (OND), backed by the Natural Diamond Council, aims to transform the diamond jewellery industry and connect with consumers.

Together with Dentsu Aegis Network, Studio Ruining Magazines created a standout marketing visual for OND's April theme - Maximalism. This concept celebrates bold, eclectic styles, encouraging a mix-and-match approach to reflect personal flair. It's a fun, vibrant move away from minimalism, inviting individual expression.

Our efforts paid off, attracting a fantastic 2 million views on Instagram!