The Walking Eddie App Icon

Eddie Front and Center!

For the mobile app icon, We decided to put Eddie, the main character, front and center.

Here's why:

Instant Recognition: The people that have played the game knows Eddie! Makes the app icon a no-brainer for discoverability.
Brand Embodiment: Eddie is the heart and soul of the game. This icon reinforces that identity perfectly.

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Branding / UX-UI