NSA Government Agency Website Redesign
Summary: Confusing verbiage and cluttered organization make it difficult to navigate the original website smoothly. Subsequent redesign of the website entailed a more structured and aesthetic way to locate information efficiently
Duration: January 4th, 2024 - February 7th, 2024
My Role: User Experience & User Interface Designer, User Research
Success Metric: 100% increase in user engagement
Current Homepage
Prior to beginning my redesign, I examined the current website (on mobile and desktop interfaces) and conducted a heuristic evaluation.
Website Evaluation
Mobile Evaluation
After my own notes, I preformed several guerilla usability tests to further examine the problems of the site according to users. The primary pain points that were highlighted included issues with the drop down menus, difficulties finding information and dissatisfaction with the overall look, finding it to be cluttered. From this information, I created a feature prioritization matrix.
Prioritization Matrix
Next, I created a user persona to better imagine how the site should function
User Persona
I then began wire framing and prototyping the sites. I started with the website and then developed the mobile interface, keeping in mind consistency and responsiveness between the two.
Style Tile
Website Prototype
Mobile Prototype
I then conducted some A/B testing, comparing the old version of the website with the redesign I developed.
The A/B testing resulted in overall positive feedback on the redesign. Next steps would include mobile testing, further iterative design refinement and overall continuous improvement.