Imaginary investment company website design

01. Introduction

Project description

Name: "Invest Pro - Platform for Investments"

Implementation date: December 2023

Project goal: To create an intuitive and simple web-based investment platform designed for people looking for simple investment solutions.

Problematic area

In the process of analyzing investment platforms such as Investing.com and Forex, it was found that they are often overloaded with complex terminology and data that can seem confusing to non-specialized investors. This created a barrier for newcomers who felt overwhelmed by the information, making it difficult to understand the basics of investing and discouraging them from using the platform.

02. Process

Research

A detailed analysis of competitors revealed insufficiently clear presentation of information and a lack of focus on a user with a basic level of financial knowledge. A survey was conducted to find out what elements they needed to make the site easy to use.

Strategy

The strategic decision was to simplify the visual and content of the site. An important aspect was to create a clear information hierarchy, use simple explanations, and engage users through interactive elements such as an income calculator.

03. The result

Design

The design of the Invest Pro website features a fresh and clean interface with a spacious layout. The home page is organized in such a way that visitors can quickly navigate the services offered. Clear calls to action "Start now" are strategically placed to encourage users to interact. The use of a blue and black color palette emphasizes the reliability and professionalism of the platform.

Impact

After showing the design to the potential audience, they received positive feedback. They noted the ease of navigation and ease of understanding of the information, which made the investment process more accessible to a wider audience.