SGD Group - Book

New rebranding for SGD GroupOur rebranding project for SGD Group celebrates thetransformation of SGD Group into a trusted partner forsafeguarding the health and quality of life forbusinesses and individuals. With a solid 50-yearhistory, we continue to ensure professional andtechnologically advanced interventions for lastingprotection.

The rebranding of SGD Group was a meticulousprocess that retained the existing logo whilerevolutionizing the entire visual identity to reflect thenew corporate values. Maintaining a sense ofcontinuity, we preserved logo recognition butmodernized and made the overall appearance morecohesive. The primary goal was to position SGD as aleading company in the region, and thus, the newidentity was designed to convey a more modern,consistent, and professional image. Every element ofthe visual identity was revisited to ensure a visuallyaligned representation with SGD's goals, while stillmaintaining a connection with its heritage.

Read the full case study on: https://alessiogranella.com/project/sgdgroup