Branding for a beauty application

Glowshow is an online ecommerce platform for beauty products.

Thrilled to present the branding concept i created for Glowshow! My goal was to create a aesthetic yet dynamic visual identity that truly embodies the glowshow's innovative spirit. through a series of exploration i arrived at the concept that features skinny colors which truly goes with the brand and sleek typography. together these elements convey a sense of sobriety, creativity and energy that perfectly aligns with the brand.