Goal - Concept

ESPN has a tremendous appreciation for Latino and Hispanic sports fans living and working in the U.S. and celebrates Hispanic Heritage Month every year in-company. So, for this year's sign-up form, I wanted to represent some of the culture and background.

This concept was delivered to the client. in addition to the two sketched images already shown, I have also included a set of bleachers where the fans are holding flags. In the top level I have the American flag, since we're looking at fans who are citizens or residents of the U.S., with flags representing Puerto Rico, Mexico and Brazil in the lower levels, showing just a few of the many diverse backgrounds we come from.

The bleachers were created by using a photo and running it thru several Photoshop filters. The flags were then painted on top by hand in Photoshop. The sketches were pencil on paper, scanned in and the entire image is assembled in Photoshop.

Oh, and anything I said in here is not meant to represent the position, stance, etc. of ESPN. Opinions are entirely my own. (Disclaimers are just part of my sharing work from my day job online).